It is true……

Worshiping cow bestows all virtues, eradicates all sins.

Protect a Cow, Protect Mother Earth

Cow is the form of all the Devathas.

Cow Symbolises Mother Earth

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- - About Gosala
    - About Gosala
      His Holiness Sri Sri Sri Tridandi Srimannarayana Ramanuja Chinna Jeeyar Swamiji started a Go:sa:la (a cowshed) to preserve all the existing indigenous species/breeds of cows.
      
      JIVA Go:sa:la has been growing over the years and the numbers of cows, calves, heifers, bulls, and oxen grew to 175. Read More
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  - Importance of Gomatha
    - Importance of Go:matha
      The cow is called “Gow” in Samskrit. The holy scriptures of Sana:thana Dharma including the Rig Veda, the Yajurveda, the Upanishads, and the Pura:na:s refer the cow as “Go:ma:tha” (meaning “Cow – the Mother”).
      
      Such is the importance of go:ma:tha that she is extolled in the holy scriptures with the sayings “Ga:vo: Viswasya Ma:tharaha” which means “Cows are the mothers in the Universe” Read More
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  - Importance of Go: Products
    - Cow Milk (Kshi:ram/Dugdam)
      - Milk is one of the products we get from cow. Most of the people think it is the only product but milk is only one part of the whole.
    - Cow Urine(Go:Panchakam)
      - Distilled and sterile cow urine mixed with water and herbs like brahmi and basil has excellent medicinal properties. Ark has been found to be useful against flu viruses.
    - Cow Dung (Go:mayam)
      - ow dung is used to make daily use consumer products like dant manjan (tooth powder to clean teeth), body soaps, etc.
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  - Challenges to Protect Cows
    - Plight of Go:ma:tha in Bharath Today and the Urgent Need to Protect Her.
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Aayu Productsadmin2019-05-07T14:35:18+00:00

Aayu Products

JIVA Aayu Products (Cow-Based Medicines)

We started manufacturing Ayurvedic products from cow dung and cow urine mixed with some other Ayurvedic herbs in our go:sa:la in 2012 after receiving training at Go: Vigyan Anusandhan Kendra at Nagpur, Maharashtra. Aayu is the brand name of our cow-based Ayurvedic products. The Attharva Veda used the word “Aayu paya” for cow-based products as these products increase life span and promote good health. “Aayu” means life or life-span. Hence we named the products ‘Aayu’. The following products are being produced currently in our go:sa:la.

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Aayu Go: rasam

Benefits : Cancer (effective on especially in stage I and II cancer patients), Blood pressure (BP), Diabetes, Asthma, kidney problems, obesity (excess weight),cholesterol, Thyroid, skin problems, antibiotic on cuts and wounds, etc.Used for internal consumption and external application on skin.

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Aayu Shampoo

Benefits : Removes hair fall, dandruff, white/grey hair and helps as conditioner also.

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Aayu Toothpowder

Benefits : Cures gum swelling, toothache, decayed tooth, removes bad odor in the mouth.

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Aayu Charma Rakshaka (Skin Ointment)

Benefits : Cures black heads, spots, allergies, rashes, swelling, skin diseases such as Eczema and Psoriasis, external wounds.

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Aayu Face Pack

Benefits : Cures pimples, spots, conditions the skin and increases glow.