India was previously home to 72 species of indigenous cows. After independence we lost over 65% of them. All that remain are 26 species.The rest are either hybrid or cross breed. Sri Chinna Jeeyar Swamiji is on a mission to preserve the native species and protect them from becoming extinct.
Chinna Jeeyar Swamiji’s Mission
Go:puja & Go:danam

- Protecting the indigenous breeds
- Protecting the old and neglected cows
- Encouraging the use of organic products
- Increasing awareness about the importance of cow
- Increasing awareness of miraculous medicinal properties of cow products
Go:puja means worship of a cow (Go:ma:tha) along with her calf. Go:puja removes hardships of the people and blesses them with peace and happiness. It also enables a person to achieve control over his senses. Go:puja is equivalent to a pradakshinam around the earth, recitation of Vedas and worship of Lord Vishnu.
Go:da:nam means donating a cow (Go:ma:tha) along with her calf. Go:da:nam liberates the donor and his forefathers from the sins committed knowingly or unknowingly in their lives. Go:da:nam is performed when a child is born in the family, during marriage, when a person passes away or in any other auspicious occasion. It bestows heavenly comforts on the donor. Departed souls will be relieved from the hells and from a treacherous river “Viraja” by doing Go:da:nam. The devathas in the cow will take care of the soul. It is equal to the benefits obtained by performing Ra:jasu:ya Ya:ga and donating unlimited amount of gold.
- Go:pu:ja for Rs. 516
- Go:da:nam for Rs. 50,000
- Go:grassam to a cow per 1 year Rs. 25,000
- Go:grassam one day to all Cows Rs. 10,000
- Medical expenses per day Rs. 3,000
- Green grass per day Rs. 1,000
>> Devotees are advised to give us prior notice about go:pu:ja or go:da:nam they wish to perform so that we can make arrangements for the same.
Email: [email protected] , Contact: 9490376824
Presently serving 400+ cows in our Go:sa:las
- Donate Grass for one day – Rs 151/-
- Adopt the whole gosala for one day – Rs: 10,000/-
- Adopt a cow for Rs: 5000/- a month
- Adopt a calf for Rs: 3000/- a month
Frequently asked questions (FAQ)
Departed souls will be relieved from the hells and from a treacherous river “Vaitharini” by doing Go danam. The devathas in the cow will take care of the soul.
Any time. Can be done on special occasions sanctifying the events like marriage, birth, festivals such as Krishna:shtami/Janma:shtami and special personal/family occasions like birthdays, marriage days, etc. Devotees are advised to give us prior notice about go puja or go daanam they wish to perform so that we can make arrangements for the same. You can contact us at 9490376824.
Sure. You can. The form is on online. If you want prasadam (include name, address, cost of postage)
Of course you can. Send your details in full or on whose name you want the puja to be performed. Please fill in the online form with details. We do it on your behalf and send your prasadam.
Common puja material like turmeric powder, kumkum, beatle, incense sticks, camphors, couple of normal garlands without any plastic material in it, sandal paste, bananas, jaggery, 1 kg rice, 4 hooves and 2 horns made of silver or gold in the possible size to decorate the cow, a couple of dhoti’s. These are available here also. If you are not able to procure them, few things will be given by temple here on request.
Rs.1116 (Rs.516/- for Puja and Rs.600 for material cost approx)
Yes. You need to attend the puja with traditional dress i.e ladies with sarees or shalwar kameez, gents with dhothi and upper cloth.
8. I would like to adopt a cow and donate for its grass for one month. How much should I contribute?
Donation for Go:samrakshana:
Daily: Rs.151/-
Monthly: Rs.3500/-
JIVA Aayu Products (Cow-Based Medicines)

We started manufacturing A:yurvedic products from cow dung and cow urine mixed with some other Ayurvedic herbs in our go:sa:la in 2012 after receiving training at Go: Vigyan Anusandhan Kendra at Nagpur, Maharashtra. Aayu is the brand name of our cow-based A:yurvedic products.
- The Atharva Veda used the word “Aayu paya” for cow-based products as these products increase life span and promote good health.
- Aayu means life or life-span.Hence we named the products ‘Aayu’.
Recent Posts
Veterinary Camp at Dhulikatta Karimnagar
Vikasa Tarangini conducted a Veterinary Camp with Cooperation of Karimnagar Dairy Society on 27th Sepetember 2019 at Dhulikatta(V),Elligedu ( M) , Peddapalli(Dist) they used Medicines Worth RS 7000/- towards treatment.
Bhishma Ekadasi celebrations at JIVA Go:sala
Bhishma Ekadasi is celebrated in the month of Magha which happens to fall in the period of January and February as per the english calendar. It is widely acknowledged that Bhishma chose this period [...]
Jeeyar Ashram Gosala products at Hindu Spiritual fare
With the mangalasasanams of HH Swamiji Jeeyar educational trust arranged a stall in 10th Hindu spiritual fare at Gurunanak Collage, Velacheri, Chennai- under the guidance of president Sriman Ravi Reddy garu. Sriman Lakshmipati garu from [...]
Veterinary camp at Rajannasiricilla treats 118 cattle
VT Karimnagar in association with Karimnagar Dairy Society has conducted Veterinary Camp at Chekkapalli Village in Rajannasiricilla District on 25th Jan’2019.